Since its establishment in 1996, the "Vision" that has driven CAM, is "Diversity", and it is this diversity that has lead us to be recognised as one of the most progressive and creative agencies. CAM is recognised at the forefront of representing models and tale of "international looks", including Asian, Eurasian, African, Western and European backgrounds. It is the promotion of "international" faces, which ahs generated interest from local and international clients to utilise out talent and successfully complete their projects in Australia. Our talent have been involved in many major productions for both Australian and overseas audiences. CAM has established major clients particularly in Asia and Asia Pacific regions, including China, Hong Kong, Singapore, Japan, Korea, Malaysia, Indonesia, Thailand and the Philippines. Our expertise lies in our understanding of the various regions in Asia and this cultural awareness distinguishes us from our competitors. The recognition of different cultures has also contributed to changes in the local industry, which now increasingly reflects a diversity of faces in television commercials, film, T.V., the fashion industry and print media.